INFLUENCERS & DIGITAL
DAWN HELPS SAVE WILDLIFE
The Challenge: Raise awareness of Dawn’s commitment to wildlife, focusing on the volunteers at Dawn’s wildlife partner organizations, the International Bird Rescue and the Marine Mammal Center.
The Approach: Focused the PR program around a social influencer strategy, one that would foster meaningful discussion around Dawn’s commitment to wildlife as well as drive brand advocacy and preference. Fostered long-term relationships with targeted social influencers and immersed them with A Day in the Wildlife giving them a first-hand peek behind the scenes at The Marine Mammal Center to show the amazing work Dawn enables through its support. These social influencers provided an authentic voice and a strong social reach year round, telling the Dawn Wildlife story with custom content from their immersion experience.