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© 2017 by Chelsea Levy. Proudly created with Wix.com

 

RESUME

Work Experience

September 2019 to: present
SENIOR MANAGER 

Strategic Partnerships, Fabletics Men 

TECHSTYLE FASHION GROUP, LOS ANGELES, CA

FEBRUARY 2018 to: August 2019
SENIOR MANAGER

GOLIN, LOS ANGELES, CA

  • Account management for CLIF BAR, Amazon Prime Video and Adobe XD; serviced client from big picture to day to day needs developing innovative campaign ideas to support their goals, while driving internal team members to support key initiatives through media relations and creative programming

  • Developed strategic PR and communications plans to deliver on business goals and help drive buzz and coverage for programs and products; point person for 360 campaigns inclusive of press events, media tours, blogger programs, partnerships and new product launches, which yield national press placements in mainstream media

  • Innovated traditional deskside meetings for CLIF Fruit Smoothie Filled launch by hosting “farm stand” pop-up at Conde Nast, Hearst and Meredith publishing houses; garnered attention from 250 media, influencers and creatives from 30+ top tier wellness publications such as SELF and Women’s Health

  • Positioned CLIF on the cutting edge of wellness trends through first-ever CLIF Energy Granola launch; ideated and executed unique event in partnership with The Infatuation, leveraging their influencer network at a highly-Instagrammable rooftop party resulting in 80+ influencer posts

  • Launched news 2018 CLIF products with a showcase in New York for long-lead media; hosted morning session including yoga, chef-prepared meals, 1:1 interviews with dieticians and an athlete panel, creating multiple angles for media to cover; resulted in 2MM+ impressions including placements in Delish and BestProducts.com

  • Operated as ‘The Hub’ for Amazon Prime Video’s international publicity; collaborating with international counterparts to ensure alignment on key initiatives, sharing information and assets in a timely manner across 10 international markets to maximize press results

  • Lead Project Manager on Adobe XD account; manage and execute paid social and influencer content campaigns to drive awareness and engagement with XD products

JULY 2014 to: JANUARY 2018
GROUP MANAGER
CITIZEN RELATIONS, LOS ANGELES, CA
 

  • Group Manager on the Mr. Clean, Dawn, Cascade, Febreze and Swiffer accounts (P&G); supported $5M+ in account budgets, specializing in digital content and influencer relations 

  • Created one of P&G’s first micro-influencer programs leveraging real customers; launched the #SwifferFanatic program, a group of influencer brand advocates focusing on modern families, resulting in 108MM+ impressions in year one 

  • Launched all-new P&G megabrand, Unstopables, a full line of scented home products for higher income female target audience; managed “it girl” pre-seeding, long-lead outreach, in-store media event, broadcast media tour and blogger program, resulting in 583MM+ media impressions 

  • Reinvigorated Mr. Clean brand by inserting him into pop culture through the search for #TheNextMrClean; garnered 1.4B+ impressions including Jimmy Fallon’s opening monologue, SNL mention, USA Today and Forbes

  • Developed the #SwifferDad campaign; produced video campaign showcasing the “Dad Behind the Clean” to meet brand objective demonstrating dad’s hands-on role at home; broke as a story on Huffington Post and resulted in 370MM impressions and 10,000+ organic views on YouTube in one week

  • Strategized alternative uses for Dawn by enlisting a top tier influencer and lifestyle expert to share her tips and tricks for various uses of Dawn; resulted in R&D approval on new alternative uses

  • Created storytelling moments to support key initiatives; for example, commissioned a survey designed to unlock key points for Swiffer around cleaning styles and secured “Modern Family” cast as the mouthpiece for findings; program generated coverage with Huffington Post, The View and The Late Show

  • Executed experiential events to further brand storytelling; for example, to demonstrate Dawn’s superior cleaning power, hosted “Family Dinner with Dawn” bringing together one town for a Sunday night “family dinner” and tacked 6,000+ dishes with one bottle of Dawn 

AREAS OF EXPERTISE

  • Cultivating creative ideas and identifying/developing PR opportunities

  • Developing campaign strategy across social platforms, public relations, partnerships and events

  • Strong written and oral communication skills

  • Managing effective campaign budgets

  • Providing direction and guidance to junior staff

AWARDS

Silver Anvil Awards:

  • Mr. Clean, the Undisputed Winner of the Super Bowl (2018)

  • Enticing Families to the Hyundai Brand with the All-New 2013 Hyundai Santa Fe (2013)

  • Creating a New Vehicle Category And Brand Personality With the All-New 2012 Hyundai Veloster (2012)

 

Silver Anvil Awards of Excellence:

  • The Search for #TheNextMrClean (2017)

  • #SwifferFanatics Take on Hollywood (2018)

 

Gold SABRE Award:

  • Enticing Families to the Hyundai Brand with the All-New 2013 Hyundai Santa Fe (2013) 

COMPUTER LITERACY

​​

  • Adobe Photoshop & In-Design

  • YouTube Certified

  • Microsoft Office & Google Docs

  • Social media analytics & metrics

EXTRACURRICULAR

  • Contributed fashion, culture and beauty writing to blogs including TheInteriorProject, Mondette & The $pnd.

  • Provided social media counsel, content and expertise for the launch of the Breakup Rx application with creative director Jeanine Lobell.  

INTERESTS & HOBBIES

 

  • Painting

  • Skiing

  • Traveling

  • Speaking French

  • Concerts, Books & Movies

  • Fashion & Beauty

  • Yoga

  • Pop Culture

  • Health & Wellness 

MARCH 2010 to: JUNE 2014
SENIOR ACCOUNT EXECUTIVE
KETCHUM, LOS ANGELES, CA
*Started as Account Coordinator
 

  • Supported account activities for Corporate Practice and Brand clients (Hyundai, Liberty Mutual, PlayStation, Mattel)

  • Operated as an extension of Hyundai’s internal PR team; coordinated internal communications, social media, blogger and media relations, product launches and special events

  • Lead the execution of Hyundai’s first-ever car launch event with bloggers and influencers in the tech, auto and family space; resulted in 507 stories generating 52MM+ impressions and produced the most social media activity ever during a Hyundai launch event

  • Monitored news cycle during Hyundai’s MPG crisis; worked with internal/external teams with a proactive and reactive approach to address concerns of consumers and media

  • Launched Hyundai Veloster (2012) and Santa Fe (2013) handling media relations, auto shows, vendor relations and day-to-day

  • Handled events such as auto shows and liaised with auto show event vendors; wrote press releases, hosted after party, engaged media and celebrities to attend

  • Supported massive ad programs at major events such as Grammy’s and Super Bowl with PR-specific tactics; for example, as a sponsor of the Grammy’s provided car service and launched a program to support new artists in partnership with Mike Shinoda of Linkin Park

JANUARY 2009 to: FEBRUARY2010
NOTABLE PUBLIC RELATIONS INTERNSHIPS
 

  • Golin, Costa Mesa, CA

  • OC Fair & Event Center, Costa Mesa, CA

  • PMK/HBH, Los Angeles, CA

Education

B.A. COMMUNICATIONS STUDIES, 2009 – Chapman University, Orange, CA

Foreign Study – Université Paris-Sorbonne, Paris, France, September 2007 – January 2008

GPA: 3.9, Magna Cum Laude, Al Neuharth Free Spirit Scholar, Chancellor’s List, Outstanding Senior Award

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